Professional Certificate in Marketing (PCM)

  • Course Duration3 Months
  • Course IntakesFEB JUNE SEP
  • Course Fee LKR 35000

Professional Certificate in Marketing (PCM)

The Professional Certificate in Marketing (PCM) is the gateway for people interested in Marketing to venture into a fulfilling career in the field. Marketing serves as a career path and a lifestyle and will ensure that all professionals uplift their everyday standards. The course will cover basic concepts of Marketing and lay the foundation for Marketing as a profession. The PCM qualification is specially designed for beginners in Marketing. The Professional Certificate in Marketing course has a 3-month study duration leading up to the Postgraduate Diploma (PGDIP) in Marketing (Sri Lanka).


Part I 35%
  • Introduction of Marketing PDF
  • The Marketing Environment PDF
  • The Marketing Mix PDF
  • Fundamental of Law PDF
  • Fundamental of HRM PDF
  • Segmentation, Targeting & Positioning PDF
  • Consumer & Organization Buying Behaviour PDF
Part II 45%
  • Fundamental of Finance PDF
  • Marketing information System & Research PDF
  • Product Planning & Branding & Development PDF
  • Pricing PDF
  • Distribution / Place PDF
  • Promotional Planning PDF
Part III 20%
  • Marketing Planning & Control PDF
  • Digital Marketing PDF
  • Junior Marketers who require a basic Marketing qualification
  • Middle-level Marketers requiring theoretical inputs on Marketing
  • Other working adults who wish to gain more knowledge on Marketing
  • Students over 16 wishing to pursue a Marketing career

The Assessment of the above is through an examination and a practical assignment. The distribution of marks' weight is as follows

  • Written Examination 60% out of 100
    • Part I - 40 MCQ
    • Part II - 10 Structred Questions
    • Part III - 02 Essay-type Questions
  • Individual Assignement