Advanced Certificate in Digital Marketing

  • Course Duration4 Months
  • Course IntakesFEB JUNE SEP
  • Course Fee LKR 45000

Advanced Certificate in Digital Marketing

Digital Marketing Pre-Certification is a credential that demonstrates an individual's knowledge and understanding of the functions, principles, tools, and strategies involved in today’s digital marketing environment. Certification is awarded after successfully completing a course of study enabling them to develop the skills necessary for success in the digital marketing field.CDM Pre helps enhance practitioners' understanding and usage of the essential digital marketing elements including content.

Program Learning Outcomes
  • Principles of Digital Marketing
  • Developing Objectives
  • Fundamentals of Paid Search
  • Key Social Platforms for Digital Marketing
  • Bring your brand story to life on all the right platforms.

Modules

1-4 months
  • Applied Marketing in Digital era PDF
  • Fundamentals of consumer behaviour in digital PDF
  • Planning campaigns in OSA Action PDF
  • Introduction to the social media marketing PDF
  • Understanding the SEO PDF
  • Measurement Tools in Digital Marketing PDF
  • Analysis and Insight/ Communication Tools PDF
  • Creating Display advertising PDF
  • Discussion with Known Face Experts PDF
  • Capstone Project PDF

The Certified Digital Marketing Pre is designed for professionals in traditional marketing careers who are seeking to enhance their skill set and stay up-to-date with the latest digital marketing trends and techniques.

  • Anyone hoping to implement an up-to-date digital strategy for their Business.
  • Those in traditional marketing careers who are looking to update their skillset.

Upon completion of the Certified Digital Marketing Pre-course, participants will be required to take an online examination. The exam will consist of multiple-choice questions as well as two open-ended questions. To receive accreditation as a "Certified Digital Marketing Primary," participants must achieve a passing score of at least 60% on the exam.

  • Assignment  - 100% of final marks.