Content marketing is essential for businesses that want to attract and convert their target audience. Successful content marketing involves creating quality content that speaks to the needs of your consumers, without requiring a significant financial investment. Done correctly, content can yield valuable results with little to no cost required.

From long-form to short-form content, marketers need to take into account which format works best for their audience. Additionally, with the rise in popularity of TikTok as a marketing platform comes its practical usage by content marketers. AI technology has also been accelerating its use among content marketers, allowing them to become more productive and overcome obstacles such as writer's block.

To boost your online presence and performance in 2023, it's important to keep an eye on the key content marketing trends. From emerging technologies like AI and voice search to personalized content and visual storytelling, there are plenty of new approaches and techniques you should be watching out for. Read on to find out more about what these trends are so you can apply them to your strategy!

• With the dawn of the digital age, marketing trends have taken a new form. Short-form, mobile-first video has become more popular as mediums like TikTok and Instagram Reels have grown in prevalence.
• The emergence of the “creator economy” has pushed content creators to craft brand-specific videos that reach audiences in a way traditional advertisement can't.
• Technologies like Artificial Intelligence are now used alongside marketers to analyse consumer trends for advertising success. They've also been successful in pushing longer form or live content too.