What is Facebook Analytics? The basics...

Facebook is an invaluable tool for businesses, offering a wealth of data to help you glean insights and take action toward your social media marketing goals. Through 'Facebook Page Insights', a user can analyze the engagement and success of their page and associated campaigns, uncovering patterns to apply from within the data.

Now that the company owns both Instagram and WhatsApp, they have retired the original version of Facebook Analytics and replaced it with a new set of tools to measure success and understand people's interests.